Increasing traffic on your website is such a discussion that can never be marked as ‘complete’ as there is continuous research in the matter and experts are busy finding out fresh strategies for the same. In this context, we are going to discuss some of the methods of increasing traffic on your website without having to spend any money. It is easy and convenient to pay and use the strategies which are available, but there are several interesting methods that can help you achieve your goal at zero expense. Now, we will find out how this can be done and how beneficial it can be for your business.
Free traffic does not always mean good traffic or quality traffic. You need to understand the basic difference between free traffic and quality traffic and it is only then you can make the best use of the methods which will provide you with valuable traffic for free. It is the traffic on your website that results in improving your rank and that in turn works again to increase traffic. You have to make sure that the increase in traffic is related to the increase in the engagement of your business. Increased traffic with the decreased conversation will result in your demotion in rank and that is obviously not desired. So, in the very first place, you will have to make sure that the free methods you apply do actually result in increasing meaningful traffic in your business.
1. The free Google My Business Listing:
Are you aware of the optimized Google My Business Listing and the fact that it actually generates 7 times more visits as compared to other listings? You must have already known that it is the listing links to your website is the best way to generate traffic. Having said this, it is necessary to remind you that Google is getting smarter day by day and if your listing contains all the information that can be valuable for your potential customer, they might just skip the process of visiting your website and directly contact your business. This is even better than the simple website visit or even increased conversation. So, do go for free Google listing and make sure that your business gets the maximum benefit from it.
2. Performance of On-page SEO:
There are several SEO tactics that you can apply to each of your website pages so that your rank increases in search engines and thus result in getting more visitors. Production of high-quality content is the easiest way to attract visitors and writing concise Meta descriptions is not a big deal. This Meta description will appear just below your URL in the search results and enable the user to know what a click will deliver them. This is just the easiest thing you can do as you know your business the best and thus it will not be a tough job to write the most concise and relevant meta description.
3. Getting listed to online directories:
Getting listed to free online directories and review sites can help in increasing traffic in your website with ease. In most such free sites, you will just have to create your own profile and that profile will contain the link to your website. Active updating of the profile in such listings as well as getting positive reviews is sure to result in an increase in traffic.
4. Building of backlinks:
A link to your website available through another website is known as a backlink. Backlinks achieved from complimentary business or from industry influencers is sure to expose your business to a larger audience. When the volume of audience is increased, it is for sure that there will be some increase in conversation as well. When you get this benefit free of cost, it is surely worth investing some time and energy into it.
5. The Omni-present social media:
Today social media is truly Omni-present. It is the most popular platform from where you can give a little push to your business and that too for free. Basically, social media is the most popular among the free marketing tools businesses use these days. Using Facebook, Instagram or Linkedin for the promotion of blog posts and other useful pages can be great as traffic increasing strategy. This method can turn your audience from social media into visitors to your website. You have to make sure to post sharable content and also make sure that what you post actually attract your followers. You are the best authority of your business and thus creating interesting content on the same will not be a difficult task for you. You just have to make sure that your posts do not look too much like an advertisement; else they will start getting marked as spams.
Having discussed about some of the most popular free traffic increasing methods, it is expected that your business will get boosted. Make sure to include your own experiences and expertise to make the most out of them and enjoy the reward you get from our suggestions.